Barapi Group Luncurkan Kemitraan Barburger Kelana

ABOUT BARBURGER KELANA

-Electric vehicle dengan teknologi ramah lingkungan

-Industri Food & Beverage Service

-Teknologi IT (Online Apps)

Dengan modal dana investasi yang terjangkau, Barburger Kelana menawarkan para perintis bisnis skala UMKM untuk memulai berwirausaha dengan resiko yang minim.

Mengingat konsep dasarnya yang mobile dan berpindah-pindah, Barburger Kelana dapat menjangkau ke berbagai lokasi secara mudah, fleksibel tanpa batas ruang dan waktu.

• Retail ke berbagai lokasi strategis, keramaian dan pemukiman padat penduduk

• Big order ke berbagai instansi dan lembaga

• Event pameran, expo, bazaar, konser atau kegiatan publik lainnya

• Event kegiatan social dan keagamaan seperti arisan, khitanan, nikahan dan wedding, reuni, event komunitas, kegiatan kesenian, olahraga dan hiburan.

• Live BBQ Party di pekarangan rumah

• Menjangkau ke sudut-sudut perkampungan hingga ke perkotaan

The Market​

MARKET SEGMENT

SES: B, C+, C

Market Behavior/Characteristic: People with culinary experience in western countries. People familiar with fast food and western taste. People with urban lifestyle.

Individuals (retails) seeking delectable gourmet style burgers for:

• gourmet style burgers for:
• Snacking time or quick bite during
• breakfast or afternoon tea.
• Treats friends, family, kids.
• Self reward and appreciation

Groups (big orders) looking for value, yet stylish burgers for:

• Group gathering at home
• or community.
• Group business
• lunch/dinner at office.
• Live BBQ Party at home,
• wedding, community
• events, expo or function,
• or casual gathering after
• office hours  

PLACE LOCATION VENUE SPOT

Public:

• By the street or road side.
• Near to road junction or roundabout.
• Near to public facilities (school, hospital, modern market, offices).
• Activities at Town Square (Alun-alun).
• Public holiday festival or seasonal
• events (pasar rakyat, pasar takjil).
• MICE (Meeting, Incentive,
• Convention, Exhibition).
• Concert, entertainment, art
• event and Festivals.
• Sport events and competition.
• Tabligh akbar and pengajian.
• Local bazaar and themed market.
• Night market/bazaar (pasar malam).
• Car free day.

Private :

• Birthday party.
• Pool side party.
• After office hour party.
• New Year’s Eve party.
• Private party/gathering.
• Family gathering.
• Arisan gathering.
• Corporate gathering.
• Lunch or afternoon tea break.
• Live BBQ party at home.
• Wedding and bridal shower.
• School/group reunion.
• Community events.

Hobby group activities