Barapi Group Luncurkan Kemitraan Barburger Kelana

ABOUT BARBURGER KELANA

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Barburger Kelana (On The Go) adalah suatu kreasi model

bisnis baru kewirausahaan skala UMKM yang

memadukan 3 bidang lintas sektor, yaitu:

1. Electric vehicle dengan teknologi ramah lingkungan
2. Industri Food & Beverage Service
3. Teknologi IT (Online Apps)

Dengan modal dana investasi yang terjangkau, Barburger Kelana menawarkan para perintis bisnis skala UMKM untuk memulai berwirausaha dengan resiko yang minim.

Mengingat konsep dasarnya yang mobile dan berpindah-pindah, Barburger Kelana dapat menjangkau ke berbagai lokasi secara mudah, fleksibel tanpa batas ruang dan waktu.

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Diprediksi bakal menjadi bisnis masa depan yang sangat menguntungkan dan diminati banyak orang, yang bisa melayani:

•tRetail ke berbagai lokasi strategis, keramaian dan pemukiman padat penduduk. •tBig order ke berbagai instansi dan lembaga. •tEvent pameran, expo, bazaar, konser atau kegiatan publik lainnya. •tEvent kegiatan social dan keagamaan seperti arisan, khitanan, nikahan dan wedding, reuni, event komunitas, kegiatan kesenian, olahraga dan hiburan. •tLive BBQ Party di pekarangan rumah. •tMenjangkau ke sudut-sudut perkampungan hingga ke perkotaan.

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PROBLEMS VS SOLUTION

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The Market​

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MARKET SEGMENT

SES: B, C+, C

Market Behavior/Characteristic: People with culinary experience in western countries. People familiar with fast food and western taste. People with urban lifestyle.

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Individuals (retails) seeking delectable gourmet style burgers for:

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Snacking time or quick bite during.

Breakfast or afternoon tea.

Reats friends, family, kids.

Self reward and appreciation.

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Groups (big orders) looking for value, yet stylish burgers for:

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Group gathering at home or community.

Group business.

lunch/dinner at office.

Live BBQ Party at home,

wedding, community.

events, expo or function, or casual.

gathering after office hours.

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PLACE LOCATION VENUE SPOT

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Public:

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By the street or road side.

Near to road junction or roundabout.

Activities at Town Square (Alun-alun).

Car free day.

events (pasar rakyat, pasar takjil).

Night market/bazaar (pasar malam).

Public holiday festival or seasonal

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•    MICE (Meeting, Incentive,
•    Convention, Exhibition).
•    Concert, entertainment, art
•    event and Festivals.
•    Sport events and competition.
•    Tabligh akbar and pengajian.
•    Local bazaar and themed market.
•    Near to public facilities (school, hospital,

     modern market, offices).

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Private :

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Birthday party.

Pool side party.

After office hour party.

New Year’s Eve party.

Private party/gathering.

Family gathering.

 

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•   Corporate gathering.
•   Lunch or afternoon tea break.
•   Live BBQ party at home.
•   Wedding and bridal shower.
•   School/group reunion.
•   Community events.
•   Arisan gathering.

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3D Model:

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Real Bentuk Kelana

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